Wikipedia is the most important reference website on the planet, but it is far from perfect and never finished. Although it is the “encyclopedia anyone can edit”, outsiders who wish to help sometimes find it difficult to engage: the site’s written rules and unwritten customs can be daunting. Moreover, communications professionals and volunteer Wikipedians often have difficulty recognizing their common ground. Bridging this gap is why Beutler Wiki Relations exists.

We help you work constructively with the Wikipedia community, find consensus to improve the quality of Wikipedia articles and provide a more accurate, reliable source of information about your brand, your organization, or yourself.

William Beutler, President

William Beutler is a Washington, DC-based communications and reputation management expert specializing in Wikipedia engagement. An active editor on the English-language Wikipedia since June 2006 and a consultant since 2008, Mr. Beutler has improved hundreds of articles and created dozens more, both on a volunteer and client basis. These clients have ranged from startups to Fortune 500 companies, including prominent figures in media, politics and business.

A former writer for National Journal Group and social media consultant, Mr. Beutler is frequently sought as a commentator on Wikipedia topics. His analysis has appeared in Wired, Politico, and on C-SPAN and KCRW’s To the Point. Mr. Beutler is the author of “The Grande Guide to Wikipedia” and executive producer of “The State of Wikipedia”, narrated by Wikipedia co-founder Jimmy Wales. He is the creator and editor of The Wikipedian, a blog providing analysis of Wikipedia news and trends.

Rhiannon Ruff, VP

Rhiannon Ruff has been with Beutler Wiki Relations since January 2011, leading research and writing for Wikipedia engagement and other projects. She has worked with a wide variety of clients, including national non-profit organizations, and companies in the education, technology and finance sectors. She is also a volunteer editor on the English-language Wikipedia, and a contributor to The Wikipedian.

Ms. Ruff’s background is in the social sciences, having honed her research skills while studying for her Bachelor’s degree in Social and Political Sciences (Cambridge University) and Master’s degree in Criminology (University of Sydney).