In 2011, William Beutler partnered with marketing automation company Eloqua and design firm JESS3 to create “The Grande Guide for Wikipedia”, a short guide to help marketers understand Wikipedia. (The “Grande Guide” is named for the length of time it should take to read: roughly the time it would take to drink a grande size coffee.) The content of this particular guide is aimed at giving marketers an overview of the online encyclopedia, debunking myths and providing information about best practices and common mistakes to avoid. It includes a glossary of key terms, key policies and guidelines and links to resources. Key takeaways include: Wikipedia shouldn’t be seen as an avenue for marketing; always follow the site’s guidelines; don’t be afraid to engage with the community.